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Consumer Behaviour
概述
CEA CAPA Partner 机构: Universidad Carlos III de 马德里
地点: 马德里,西班牙
Primary Subject Area: 业务
Instruction in: 英语
课程代码: 13177
Transcript Source: Partner 机构
Course Details: Level 300, 400
Recommended Semester Credits: 3
联系 Hours: 42
描述
The program is divided into six parts:
1. The nature of consumer behavior
2. External influences consumer
3. Analysis of the internal structures of the consumer
4. Models of consumer behavior
5. Legislative and institutional framework for the defense of consumer rights in 西班牙
6. Application of consumer behavior to marketing strategies.
1. The nature of consumer behavior
2. External influences consumer
3. Analysis of the internal structures of the consumer
4. Models of consumer behavior
5. Legislative and institutional framework for the defense of consumer rights in 西班牙
6. Application of consumer behavior to marketing strategies.
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