Principles of 市场营销 Full Curriculum Program 2024/2025 Year CEA CAPA & UNYP ——布拉格

The course creates a solid understanding of the core principles of marketing both from a theoretical and practical standpoint. 主要 emphasis will be on the acquisition of marketing skills for planning, drafting and implementing specific marketing strategies, and on preparing students to apply marketing concepts in both local and international business environments.
市场营销 is more than advertising. It might be said to include such vital steps as finding a need, helping to design a product and developing and executing a marketing program. At a very fundamental level, it is about creating relationships with customers by providing value ? a relationship that applies to businesses as well as non-profit organizations, political groups and others trying, 例如, to deliver services or build support for their ideas. This course will introduce students to the theory and application of marketing fundamentals, including customer value, consumer behaviour, 市场研究, market segmentation, marketing strategy, and the much-referred-to four Ps (product, 价格, 促销活动, 和地点).